Enroute to becoming an official ‘Google Partner’, I’ve studied and passed the certification for Google Analytics!
Even though I’ve used Google Analytics for years I can now say I am officially certified! I actually learned a lot more than I thought in taking the course. Google Analytics is a service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 and is now the most widely used web analytics service on the Internet.
Your Google Analytics Business Type
One of the interesting discoveries for me on this course was discovering the main business types and what goals drive them.
Which one best matches your business?
Content Publisher ⇒ Engage users and encourage frequent visits
Lead Generation ⇒ Quality Contacts
Online Info/Support ⇒ Provide information quickly
Branding ⇒ Engagement and awareness
Ecommerce ⇒ Sales of products and/or services
As part of the Measurement Plan, certain KPI (Key Performance Indicators) will help determine if your website is meeting your business goals. If not, then it let’s us know what needs to be adjusted.
Find out more about how I can make the most of your website and online marketing dollars…