Google Analytics Certified!

Enroute to becoming an official ‘Google Partner’, I’ve studied and passed the certification for Google Analytics!

Even though I’ve used Google Analytics for years I can now say I am officially certified! I actually learned a lot more than I thought in taking the course. Google Analytics is a service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 and is now the most widely used web analytics service on the Internet.

Google Analytics Certification
Google Analytics Certification

Your Google Analytics Business Type

One of the interesting discoveries for me on this course was discovering the main business types and what goals drive them.

Which one best matches your business?

Content PublisherEngage users and encourage frequent visits

Lead GenerationQuality Contacts

Online Info/SupportProvide information quickly

BrandingEngagement and awareness

EcommerceSales of products and/or services

As part of the Measurement Plan, certain KPI (Key Performance Indicators) will help determine if your website is meeting your business goals. If not, then it let’s us know what needs to be adjusted.

Find out more about how I can make the most of your website and online marketing dollars…